conceptcraftad.com

Welcome to

Learn:

•Ghostwriting

•Graphics Design

•Video Production

•Strategic Media Campaign

From the professionals behind successful campaigns; and join the 6 digits income earners.

Our instructors don’t just teach these lucrative skills – they use them daily serving Africa’s leading establishments.

What Makes Us Different?

Unlike typical online courses taught by career educators, using theoretical knowledge, generic examples, and no real client work.

CCA courses are taught by:

Agency professionals serving blue-chip clients

Battle-tested strategies used with blue-chip companies

Real case studies from actual campaigns

Current industry insights, not outdated theory

Master Three Lucrative Skills

Comprehensive training in the core disciplines that drive brand success

Ghostwriting

Master the art of writing for C-suite executives and thought leaders. Learn to capture voice, build authority, and create content that drives business results.

Graphics Design

Create designs that work for PLCs and multinationals. Learn design systems, brand guidelines, and execution skills that meet real-world client expectations.

Media Campaign Planning & Execution

Master the art of writing for C-suite executives and thought leaders. Learn to capture voice, build authority, and create content that drives business results.

Industry Experts

Active Professionals

Real Projects

Portfolio Ready

PLC Experience

Blue-Chip Standards

Certification

Recognized Credential

Masterclass 01

Brand Resilience Ghostwriting Masterclass

Write for the Influential. Earn ₦200,000+ Monthly

Institutions and executives need consistent
content but lack writing time. You’ll fill that gap – writing newsletters,
emails, and social media content that builds their authority while building
your income.

The Market Reality:

Nigerian businesses are desperate for
skilled ghostwriters. International clients pay even more. The demand far
exceeds supply – positioning you for premium rates from day one.

The Skills Gap Closed:

Universities don’t teach newsletter
strategy, email psychology, or LinkedIn ghostwriting.

We do – using the latest AI tools, content
platforms, and voice-capture innovations that professionals actually use in
2026.

Trusted by AFRICA'S Leading Institutions

Now you can learn our methods:

👉 How to position yourself as a Ghostwriter and earn premium

👉 Specialize on the most lucrative niches in Ghostwriting

👉 Application of latest digital writing Apps & AI innovations

👉 AI Prompting & Execution

Trusted by AFRICAN'S Leading Institutions

Chellaram PLC

Startup businesses

City University

Longman Nigeria PLC

Babcock University Secondary School

West African Union University

Stallion Property Development Company Ltd (NNPC Subsidiary)

Neimeth International Pharmaceuticals PLC

Jubilee associate industries limited

Now you can learn our methods.

👉 How to position yourself as a Ghostwriter and earn premium

👉 Specialize on the most lucrative niches in Ghostwriting

👉 Application of latest digital writing Apps & AI innovations

👉 AI Prompting & Execution

Masterclass 02

Brand Resilience Graphics Design Masterclass

Create Designs that Work for PLCs and Multinationals

Design isn’t just about making things pretty.

At ConceptCraft Academy, we train you on how to create designs that sell products, build brands, and drive performance.

Our instructors are expert designers who know how to use design softwares to impact excellent skills in logo, posters, brochures/books, corporate calendars creations, corporate branding & positioning, etc.

Agency-Level Training

Learn the design systems used by agencies serving:

You’ll learn to design like a professional, not just a hobbyist.

Masterclass 03

Strategic Media Campaign Masterclass

Plan & Execute Mainstream/Social Media Campaigns Using Strategies from Real PLC Campaigns

Some of what we offer here:

✔ Budgeting for brand/ Performance marketing

✔ Campaign planning, buying & tracking tools

✔ Media Selection, Rationale, Spreadsheet

✔ Strategic blend of Social & Mainstream Media campaigns for brand endorsement and ROI

✔ Media Campaign Analysis /Metrics and extra

Our instructors plan and execute campaigns with multi-million Naira budgets for multinationals, real estate developers, FMCGs, and educational institutions.

This isn’t academic theory – it’s the strategic framework that has made brands look great and smell great.

Masterclass 04

Video Production Masterclass

Video isn’t optional anymore. It’s how businesses communicate, sell, and build authority.

Concept Craft Academy teaches:

✔ How to plan videos that meet business objectives

✔ Production techniques used for seven-figure campaigns

✔ How to deliver projects that clients pay premium rates for

✔ Real-world workflow from actual agency projects

You’re learning from professionals who produce videos for PLCs, not just YouTubers teaching other YouTubers.

Now, we’re sharing the complete framework—from pre-production planning to editing and final delivery.

Who This Course Is For:

Content creators wanting professional-level production quality
Marketing professionals needing in-house video capabilities
Entrepreneurs building personal brands through video
Freelancers wanting to offer video production services
Corporate communications teams producing internal and external content
Aspiring videographers who want to skip years of trial and error

FEE STRUCTURE & CERTIFICATION

Course Duration

3 Months Intensive

University Certification – $45 Optional

Early Bird (First 50 to enroll)

₦65,000 | $65

per course

Regular Pricing

₦85,000 | $85 per course

Corporate Trainig

#750,000 | $700 – #3,750,000 | $3700

per course for 10 – 50 employees/students

Contact: corporate@conceptcraftad.com

Minimum Requirement

SSCE Certificate

Mode of Training

Physical | Online

The UNCOMFORTABLE TRUTH

Did you know:

* Over 60% of entry-level job openings in Nigeria are not filled for lack of relevant skills in graduates?

* About 85% of Nigerian graduates lack digital skills needed in today’s market?

* Your Degree is outdated from the day you obtained it?

The Reasons:

Universities review curricula every 5 years, while the market transforms every 6 months.

While curriculum committees debate adding “social media” to syllabi, TikTok has already changed three times.

While universities teach “traditional advertising,” AI tools are automating entire workflows.

Loads of Courses are taught, the market calls for niche specialization.

The system can’t keep up. And students/graduates struggle

You can’t keep trying outdated skills and be expecting growth.

Join us inside CCA. In 3 months, you’re done with what’s working.

Learn From Actual Campaigns

Case studies and strategies drawn from campaigns that actually ran, not hypothetical examples

Product Launch campaigns

for PLC Brands Marketing firms

Brand Repositioning

for a corporation

Student Recruitment

for top institutions

See the strategies, budgets, results, and lessons from campaigns that shaped brands across Nigeria

Ready to Make a Difference?

Join Nigeria’s premier brand resilience training program and learn from professionals who work with the nation’s leading companies.

Our Brand & Performance Marketing Journey

Stallion Corporate Calendar

As in this corporate calendar design, far back 2009 – we teach calendar designs that combine sales with corporate image functions.

City University -Social Media Campaigns

As in this old social media campaign, we understand and train based on African market peculiarities -whether on product credibility, pricing, or the 38% internet reach inside CCA

Giving Back to the Society – Ghostwriting

Re-₦26m School Fees: WHAT YOU DIDN’T KNOW

This free offering-crisis communications efforts helped the school address public revolt over high fees.

And in return, connected writer to the school’s founding member, opening doors for business collaboration.

Exactly how we’ll use Ghostwriting to open business doors for you.

About the Founder

Nwokoro U. Chris, PhD

Founder & CEO

15 Years

CEO marketing agency experience serving top performing PLCs, Corporations, Universities, Schools, and startup businesses

10 Years

University teaching and research skills, combining academic rigor with practical industry expertise

14 Months

Skills upgrade from the world’s best in Social Media Marketing, Ghostwriting, and one of Nigeria’s best in Graphics Design Masterclass. – 3 niches for efficient coordination

WHY I FOUNDED CONCEPTCRAFT ACADEMY – The UNCOMFORTABLE TRUTH

Troubled by the rate advertising agencies fail between 2019-2024, I researched the problem.

The results, published in peer-reviewed journal (link below), were shocking – 80% of the old agencies died within the 5 years.

The cause wasn’t lack of talents. It wasn’t capital. It wasn’t the economy.

It was a massive SKILLS GAP—caused by curricula and skills that aren’t updated to match market realities.

After watching my hardworking and brilliant students graduate and struggle for jobs. Again, I researched the problem.

Findings revealed:

the cause wasn’t absence of jobs; lack of willingness to work
But, massive skills gap between market demands and what universities graduate

(85% of Nigerian graduates lack digital skills to match available entry-level jobs)

60% entry-level jobs openings are never filled for lack of relevant skills

And the root causes:

❎ Universities review curricula every 5 years (in a market that transforms every 6 months)

❎ While we teach “traditional marketing,” African businesses crave for a blend of more digital and less traditional marketing strategies

❎ While curriculum committees debate, AI tools are reshaping entire industries

❎ Most trainers teach theories they’ve never tested with real budgets

❎ Nobody trains entry-level staff as work from home gains space

Meanwhile, businesses are desperate for professionals who can:

✔ Write content that converts (not just engage)

✔ Design visuals that sell (not just look pretty)

✔ Plan campaigns that generate ROI (not just likes)

✔ Produce videos that drive action (not just views)

Since I can’t change the traditional education system, I left the system and developed a solution—ConceptCraft Academy.

Built after one year of learning from:

👉 The world’s best ghostwriting academies (programs charging $2,000+ USD)

👉 Global leading social media marketing experts

👉 Nigeria’s top graphics design professionals

Updating my skills and tracking what’s working globally. So as to bring world-class training to you at an accessible price.

We’re not another “make money online” course.

Rather, we teach the right tools, today’s skills, and standards that address the growing social media marketing riots.

We’re bringing agency-level, globally-benchmarked training that matches TODAY’S market demands.

Evidence-based. Battle-tested. Results-focused.

Because outdated curricula are killing careers and businesses.

And we can’t continue watching promising brands including you, struggle. Join us, let’s together close the skills gap.

My Recent Peer-reviewed Publications

* Nwokoro, U. C (2024). Analysis of the Factors that Influence Death and Survival of Advertising Agencies in Nigeria. Journal of Economics and Allied Research, 9(2), 271-280.

– Read Journal here

* Nwokoro, U. C (2024). Interrogating the Role of Brand Visibility on the Survival of Private Universities in ECOWAS countries.

Lwati: A Journal of Contemporary Research, 21(1) 57-74

Read Journal here

* Plus a host of other publications, Mainstream Media interviews, and LinkedIn articles – addressing brand and performance marketing challenges in Africa

For details, visit: LinkedIn

Join the 6 digits income earners even as you

Enjoy a 30% fee cut (for first 50 to enroll)

Join the Industry-leading brand resilience training from active marketing professionals.

Masterclasses

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